Alex Franolich Rhetoric Blog

https://www.youtube.com/watch?v=FlcOvRcRpHg Purpose: Build brand recognition Convince viewers that their soap is the superior soap Convince viewers to buy their soap Effectiveness Yes, it's effective due to the testimonials (men and women like it and would use it/like their partner using it), ingredient comparison ("natural" vs. "chemical"), and overall tone that focuses on the "customer's" satisfaction No, it's not effective due to the lack of powerful brand recognition (they don't mention the brand name until the end) and the fact that some other soaps' ingredients are sodium chloride which is just salt

https://www.youtube.com/watch?v=FlcOvRcRpHg  - 0:57 Author: Dr. Squatch Soap Company Purpose: sell their soap/convince viewers their soap is better than all others Audience: people who use soap (not from Dr. Squatch Soap Company) Logos: comparing "super chemical" ingredients of competitor soaps to "all-natural" ingredients in Dr. Squatch Soap Company soap Ethos: several "real people" reviews Pathos: men and women saying it smells really good and they would use it/like their partner using it Mythos: natural-sounding, easy to pronounce ingredients automatically mean something is better for you

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Strengths: Good citations Weaknesses:

https://www-sciencedirect-com.proxy.lib.uiowa.edu/science/article/pii/S1053811914004613  - This academic paper examines the psychology behind writing creatively in experts as opposed to non-experts. https://www-sciencedirect-com.proxy.lib.uiowa.edu/science/article/pii/S0001879116300483  - This academic paper compares creative writing to our perception of self. https://www.slps.org/site/handlers/filedownload.ashx?moduleinstanceid=27607&dataid=22455&FileName=Elizabeth%20Bishop.pdf  (page 13, "Cirque d'Hiver") - This non-academic poem can be used to show how different creative writing is compared to academic studies on creative writing.

Differences: APA has a cover page APA has separate sections with headers In APA, there is a second page that acts as an introduction to the actual essay (the Abstract) APA has References while MLA has Works Cited APA further indents quotations with 40+ words while MLA further indents quotations with 4+ lines Similarities: Authors are referred to by their last names The entire paper is double spaced Long quotations are made separate from the rest of the paragraph Pages are numbered in the top right-hand corner Titles are centered