Commercial

https://www.youtube.com/watch?v=FlcOvRcRpHg

Purpose:

  • Build brand recognition
  • Convince viewers that their soap is the superior soap
  • Convince viewers to buy their soap
Effectiveness
  • Yes, it's effective due to the testimonials (men and women like it and would use it/like their partner using it), ingredient comparison ("natural" vs. "chemical"), and overall tone that focuses on the "customer's" satisfaction
  • No, it's not effective due to the lack of powerful brand recognition (they don't mention the brand name until the end) and the fact that some other soaps' ingredients are sodium chloride which is just salt

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