Dr. Squatch Soap Company

https://www.youtube.com/watch?v=FlcOvRcRpHg - 0:57

Author: Dr. Squatch Soap Company

Purpose: sell their soap/convince viewers their soap is better than all others

Audience: people who use soap (not from Dr. Squatch Soap Company)

Logos: comparing "super chemical" ingredients of competitor soaps to "all-natural" ingredients in Dr. Squatch Soap Company soap

Ethos: several "real people" reviews

Pathos: men and women saying it smells really good and they would use it/like their partner using it

Mythos: natural-sounding, easy to pronounce ingredients automatically mean something is better for you

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