Dr. Squatch Soap Company Introduction Play video https://www.youtube.com/watch?v=FlcOvRcRpHg In case you couldn’t tell, this is an advertisement for Dr. Squatch Soap Company’s soap. Author, Purpose, Audience Dr. Squatch is a newer soap brand; THEREFORE Purpose of advertisement: establish itself in the market, convince viewers this is the best soap ever, and persuade them to buy it instead of the others After all, the audience is likely using other soap brands Effective or Not? YES; here’s why: Ethos, Pathos, Logos, Mythos Ethos: Random, ordinary people’s testimonials; every day individuals just like the viewer Pathos: Men AND women like the scent and feel and would like if their partner used the soap too Logos: The ingredients in Dr. Squatch’s soap are organic and natural while their competitors are chemicals and difficult to pronounce Mythos: natural > chemical Conclusion This is an effective and persuasive advertisement ...