Revised outline


  • 2 sentence thesis: This commercial is effective and persuasive. It uses ethos, pathos, and logos in order to be so.
  • 2 sentence intro: The goal of the ad's author, Dr. Squatch Soap Company, is to establish itself as a brand and convince viewers to buy their soap. They also want to prove their soap is better than any other brand.
    • Purpose
      • 1: Establish the Brand
        • A major part of sales is brand recognition
        • If you don't know what something is you probably won't buy it
        • You need to create trust between your audience and your brand
      • 2: Prove their soap Superior
        • Why buy another soap if this one is superior?
        • Illogical
        • Scientifically proving superiority is key
      • 3: Convince the audience to buy soap
        • All of this accumulates into sales
        • Without the above, the audience won't buy
        • It must be effective or else
    • Effectiveness
      • 1: Ethos
        • Create a relationship with viewers
        • Normal/average/random people testimonials
        • They are just like the viewer; therefore, they're trustworthy
      • 2: Pathos
        • Testimonials are only positive
        • Both men and women enjoy the smell, the feel, etc.
        • Seemingly genuinely happy and impressed individuals
      • 3: Logos
        • Already trustworthy people list ingredients in different soaps
        • Competitors sound chemical-y and scary
        • Dr. Squatch's sound pleasant and natural and safe to use
  • 2 sentence conclusion: Yes, the advertisement is effective in its goals. Thank you for coming to my TEDTalk.

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