Advertisement Analysis Outline

Dr. Squatch Soap Company

  1. Introduction
    2. In case you couldn’t tell, this is an advertisement for Dr. Squatch Soap Company’s soap.
  2. Author, Purpose, Audience
    1. Dr. Squatch is a newer soap brand; THEREFORE
    2. Purpose of advertisement: establish itself in the market, convince viewers this is the best soap ever, and persuade them to buy it instead of the others
    3. After all, the audience is likely using other soap brands
  3. Effective or Not?
    1. YES; here’s why:
  4. Ethos, Pathos, Logos, Mythos
    1. Ethos: Random, ordinary people’s testimonials; every day individuals just like the viewer
    2. Pathos: Men AND women like the scent and feel and would like if their partner used the soap too
    3. Logos: The ingredients in Dr. Squatch’s soap are organic and natural while their competitors are chemicals and difficult to pronounce
    4. Mythos: natural > chemical
  5. Conclusion
    1. This is an effective and persuasive advertisement

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